Meatless Farm ‘Fastest Growing Brand’ in Meat Alternatives Sector
The Meatless Farm has been identified as the fastest growing brand in the meat alternatives sector – and we want to thank all our wonderful customers for their support!
Sales of our plant-based range of meat-free mince, burgers and sausages shot up by 149% during the 12 weeks to 25th January 2020, when compared against the same period in 2018/19, according to research from industry analysts Nielsen.
Market researchers Kantar also backed this up. They found The Meatless Farm to be the fastest growing meat alternative brand within the sector.
Kantar also revealed that a massive 91% of shoppers had tried meat-free products during the past 12 months, with more and more people making the simple and tasty swap from meat to plant-based.
“More and more people are looking to reduce the amount of meat they eat. This is both for health and environmental reasons, and Meatless Farm is at the forefront of this change,” our founder Morten Toft Bech commented.
“Whether you are vegan, vegetarian or flexitarian, our range is suited to those who want to improve their eating habits, while still enjoying food that their meat-eating friends or family would recognise.”
You can find Meatless Farm products online and in selected Sainsbury’s, Morrisons and Co-op stores around the UK. We’re also available through Planet Organic, Ocado and The Vegan Kind Supermarket.