Meatless Farm launches packaging refresh, just in time for Veganuary!

Meatless Farm is starting 2021 with a brand new look, just in time for Veganuary!

We’re refreshing our packaging across our whole range, including our delicious plant-based mince, sausages and burger patties.

Building on our existing visual identity while also adding a fresh green livery, nodding to our plant-based roots and the call out ‘rich in protein’ – which 40% of meat-reducers said was the most important consideration when choosing meat alternatives – you won’t miss our products on the shelves!

Shoppers can now also see more of the product through our packaging, whilst our environmental credentials are also retained with a 100% recyclable sleeve and tray, and boards which are FSC certified, meaning they come from sustainably managed forests.

Meatless Farm Keema Curry by Lucy and Lentils

“We’ve really focused on ensuring the key motivator of “Rich in protein” plays a leading role. Veganuary is a key period to attract first time tryers and this packaging refresh aims to ensure they choose Meatless Farm,” said UK managing director of Meatless Farm Michael Hunter.

Meatless Farm is now available online and in-store from major supermarkets around the country, along with bespoke vegan and vegetarian stores. Click on the banner below to shop online, find your nearest stockist or to have Meatless Farm delivered frozen and direct to your door from our Farm Shop.