Make It Meatless Not Quorny

Hot on the heels of our launch with Pret A Manger and Leon, Meatless Farm is proud to introduce our latest cheeky marketing campaign.

Aimed at convincing meat eaters to reduce their meat consumption, the ‘Make It Meatless’ campaign playfully quips at Britain’s legacy meat free brand to communicate that making it meatless isn’t what it used to be.

The campaign follows the success of the brand’s 2020 ‘M*** F***’ campaign which also included the creation of the UK’s first-ever plant-based Drive Thru. The work builds on our growing reputation for disrupting the plant-based category using the quip ‘Make It Meatless not Quorny’ to cement our place as a next generation plant-based meat brand.

Alongside the eye-catching advertising, Meatless Farm is also working with a series of influencers to create supporting outdoor and digital content that heroes meatless recipes made by real people, alongside live Instagram cook-alongs throughout January to entertain during lockdown 3.0.

Morten Toft Bech, founder of Meatless Farm, said that there is a perception that going meatless is a sacrifice and traditional meat free alternatives have had a reputation as being tasteless.

“We are changing all of that and want to make plant-based food appealing and compromise-free. As a young brand in a young category, it’s important to communicate that the next generation of meat alternatives are different.”

Did you know that over half a million people have initially signed up to take part in Veganuary 2021 – set to be the UK’s biggest ever!