Meatless Farm Secures 455 Additional Sainsbury’s Listings
Since our launch into Sainsbury’s in 2018 we have seen many successes. Our meat free mince, which is now the number 1 best-selling plant-based mince of their range, first launched in stores in October 2018 alongside our meat free burgers. Our meat free sausages followed shortly, launching into stores in May 2019. Since then, despite Sainsbury’s plant-based range expanding, our performance has stayed exceptionally strong with the demand for Meatless Farm products continuing to go from strength to strength.
Due to our outstanding performance with this retail giant, we are excited to announce that as of Monday 25th January, Meatless Farm meat free mince will be available in 455 additional Sainsbury’s stores, including Sainsbury’s local stores.
This means Meatless Farm is available to even more people across the Nation, with people in many areas without a large supermarket now able to get their hands on our delicious plant-based products.
These additional listings come on the back of the most successful Veganuary to date, with over 500,000 people signing up to go plant-based for the month. Our Make it Meatless Campaign Veganuary campaign has also seen huge successes, with eye-catching outdoor media, large influencer activation, live Instagram cook-alongs and prime promotional positioning in supermarkets. Read more about our Make it Meatless Campaign here.
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Stocked up on our meat free range and need some meal inspiration? We’ve got hundreds of delicious Meatless recipes for you to create at home. Hit the button below to Make It Meatless!