Norwich is the UK’s most meat free city, Meatless Farm reveals

New research from Meatless Farm has revealed that Norwich is the UK’s most meat free city.

Over one-third (34%) of people living in Norwich are eating more plant-based food than ever before, overtaking the likes of previously heralded UK vegan capital cities such as Bristol and Brighton.

A survey of over 2,000 UK adults found that despite the growing number of trendy vegan cafes in the Norfolk hotspot, it was the older generations aged 35-plus – rather than Gen Z – driving the plant-based food demand.

Half (47%) of those aged 35 and above eat plant-based food, along with almost a quarter (22%) of families.

Here are the Top 10 meat free cities revealed by Meatless Farm:

  1. Norwich
  2. Edinburgh
  3. Brighton
  4. London
  5. Southampton
  6. Belfast
  7. Bristol
  8. Liverpool
  9. Sheffield
  10. Cardiff

We also found that over half (54%) of those eating plant-based food would class themselves as meat-eaters. This highlights the growing trend of how plant-forward eating is continuing to soar into mainstream shopping habits.

Discover the Meatless Farm range of plant-based products >

Meatless Farm plant-based burgers, mince, sausages and hot-dogs

Morten Toft Bech, founder of Meatless Farm, said that the research shows just how popular plant-based food has become across the whole of the UK.

“Meat free food is more accessible than ever before and is proving to be a hit with meat-eaters looking for a balance between what tastes and feels good to them as well as trying to make a positive impact on the planet.”


*Census worldwide research conducted March 2021, of 2,000 adults.