Uit de Keuken van Maass creates ready meal with Meatless Farm mince

Meatless Farm plant-based mince is now part of Uit De Keuken Van Maass’ (UDKVM) pasta meatballs ready meal.

The 100% plant-based ready meal is made with Meatless Farm mince, and prepared with fresh ingredients, without flavour enhancers or additives. It is available from Jumbo, both through their webshop as well as in the freezer section in stores. Other UDKVM plant-based ready meals include a vegan korma, vegan curry and vegetarian masala.

In 2008, Jeroen Maass and Louise du Toit created the concept Uit de Keuken van Maass. At the time, the range of ready-to-use products was quite uninspiring. Fresh ingredients were hardly used, artificial additives all the more.

They went on to change this. Due to their extensive experience (Jeroen as chef, Louise as recipe developer) they also had the knowledge and creativity in-house to take a completely different approach.

Their mission was clear: it should be possible for everyone to buy tasty, freshly cooked and affordable ready-to-eat vegetarian (or vegan) meals. Developed from taste and innovation – cooked, not produced.

Speaking about the partnership with Meatless Farm, Jeroen said: “We only work with tasty ingredients that benefit our meals, salads and soups. We were immediately enthusiastic when we first tasted Meatless Farm products. We are always looking for products with a delicious texture and taste that enriches our dishes and found that in Meatless Farm’s meat free mince. Meatless Farm is pure, innovative, can be used for many different applications and is super tasty!”

Good food with a good feeling! Change tastes great!