We want every household in the UK to swap to eating one more plant-based meal per week by 2021

The Meatless Consumption Target encourages every household in the UK to swap to eating one more plant-based meal per week by 2021. Making the simple swap from red meat to plant-based just once a week would cut the UK’s greenhouse gas emissions by a staggering 50 million tonnes.

That’s the equivalent of taking 16 million cars off the road, or a reduction of up to 8.4% in the UK’s total greenhouse gas emissions.

Choose

BY SWAPPING TO MEATLESS ONE MEAL PER WEEK FOR A YEAR, YOUR FAMILY COULD:


REDUCE LAND USE BY

0

TENNIS COURTS

SAVE

0

MILES DRIVEN

SLASH WATER USAGE BY

0

SHOWERS


Data provided by environmental scientist Dr Joseph Poore of Poore & Nemecek 2018 Science.

MAKE A DIFFERENCE WITHOUT TASTING THE DIFFERENCE

We’ve created a delicious, nutritious range of plant-based ground and burgers that means you can make this simple swap without sacrificing on taste or texture. Those family favourites just got even tastier!