Why did you design your meatless mince to look like real meat?

We created our meatless mince with everyone in mind – not just vegetarians and vegans, but flexitarians and meat eaters, too. We believe that we have created a great alternative to beef mince, which is #MeatFreeNotTasteFree. We understand that we may not be for everyone, but we will always be dedicated to making fresh plant-based meat alternatives that above all taste delicious, because that’s what’s important!