Strong retail sales lead to ‘record March’ for Meatless Farm

The demand for Meatless Farm’s plant-based range of meat alternatives continues to go from strength to strength, despite the global coronavirus crisis.

With the foodservice sector largely closed amid lockdowns, this was offset by a ‘record March’ of retail sales in both the UK and US markets.

Speaking to Just-food.com, our founder Morten Toft Bech, said that sales were going “very, very well”, noting that production was now running non-stop in order to keep up with demand.

“I guess we are in a fortunate position to be on the right side of the table in what’s going on right now. At the same time, as you know, not everyone is having a good time,” he added.

While our Meat Free Mince has traditionally been our best-selling meat alternative, in the last two weeks Burgers sales have rocketed with demand from kids at home and the improving weather both having an effect.

“Mince would normally be around 40% of total sales. What we’ve seen over the last few weeks, and particualrly the last two weeks in the UK, is the pick-up in burger volumes has gone up a lot,” Morten told Just-food.com. “It’s easy cooking at home. The kids want something to eat that’s fast for the family to cook and burgers is an obvious choice.”

As the foodservice sector waits to re-open its doors, the Meatless Farm is taking the opportunity to develop quick service restaurant (QSR) relationships.

“Right now, it’s all very quiet. The poor restaurants are having to be shut down but we can only hope that they will very soon be allowed to open their doors again.”

Read the full article at Just-food.com, with more news on:

  • International growth and an eye on Asia
  • Additional production facilities in Europe and North America
  • Sustainability of production
  • Fund raising in quarter four
  • New hires in key positions, including a new CEO

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