Meatless Farm launches M… F… campaign in the UK

Meatless Farm is excited to announce the launch of our biggest ever advertising campaign: ‘M… F…’.

We’re setting our sights on helping more people make the switch to Meatless with an eye-catching execution in the UK which shoppers will be able to see on TV throughout August and September.

People will be able to hear our advert on radio, see us in traditional print advertising, on billboards, bus signs, social media and branded electric cars which will be turning heads on the streets of London. Not forgetting the launch of the UK’s first plant-based drive thru!

We’re also giving our on-pack branding a re-vamp with the playful ‘M… F…’ tagline as demand for plant-based meat alternatives continues to increase.

Michael Hunter, chief growth officer at Meatless Farm, said throughout the Covid-19 lockdown period more and more people have been trying or considering making the swap to plant-based at least once a week.

“We felt the nation needed a bit of a lift as it’s been a tough time for everyone, so more than ever we wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat.”

Seen our M*** F*** campaign while you’re out and about? Make sure you share with us on social media by tagging @meatlessfarm and the hashtags #ShutTheFarmUp & #ChangeTastesGreat.