Nathan’s Famous launches plant-based hot dog with Meatless Farm

Restaurant chain Nathan’s Famous has launched plant-based hot dogs in collaboration with Meatless Farm.

We have partnered with legendary fast-food giant Nathan’s Famous to develop vegan hot dogs.

The partnership will see Nathan’s Famous combine its over 100-year-old secret recipe with plant-based ingredients made from our cutting edge technology. These include pea protein, natural hardwood smoke and color from vegetable juices. The end result is a hot dog packed with a juicy texture and meaty flavor, that’s taken over a year to develop.

Together, we aim to reduce people’s meat consumption with this product, which is also high in protein, low in saturated fat and sodium, and gluten- and soy-free. Nathan’s Famous sold more than 700 million hot dogs across the US in 2020.

The plant-based hot dogs are currently available on Nathan’s Famous’s online portal on Shopify in 2 different kits. One includes six vegan hot dogs, buns and a bottle of Nathan’s Famous Deli Style Mustard for $44.95 and the other kit includes twelve vegan hot dogs for $39.99The kits are available for nationwide delivery. Additionally, the hot dog will be rolled out in select Nathan’s restaurants in the tri-state area in early June. Can you link this to the where to find page where the restaurant locations are?

This follows a series of other collaborations we’ve launched. In March, we announced the opening of a new plant-based protein ingredient facility in Calgary as well as a partnership with Spanish football club Real Madrid. Earlier this month, we also began a collaboration with Certified Master Chef Daryl Shular.

Morten Toft Bech, founder of Meatless Farm, said: “We’re working with the most iconic hot dog company in the US, turning this American favorite into a Meatless favorite. Increasingly, more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment too.”

“This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon-conscious consumers to eat more meatless. More people making smaller changes will have a greater impact than a few making drastic ones.”

James Walker, senior vice-president at Nathan’s Restaurants, added: “As plant-based menu items continue to grow in popularity, we are excited to launch the first-ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, vegan customers, but all who enjoy a healthier diet.

“We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle.”

Take a bite of our hot dog at these Nathan’s Famous locations…

2807 Long Beach Road, Oceanside, NY 11572

2290 Central Park Avenue, Yonkers, NY 10710

1310 Surf Avenue, Brooklyn, NY 11224

400 Commons Way, Bridgewater, NJ 8807

1 Premium Outlet Way #895, Tinton Falls, NJ 7753

1086 The Arches Castle, Deer Park, NY 11729

1073 Paramus Park Mall, Food Court 2nd Floor, Paramus, NJ, 7652

Danbury Fair Mall, 7 Backus Ave  # C207, Danbury, CT 6810

Southbound Brook Mall, 60 Main Street  Suite 1, Southbound Brook, NJ 8880

Rockaway Town Square . 301 Mount Hope Avenue, Rockaway, NJ 07866

4 Whitehall Street, New York, NY 11725

314 Commack Rd #340, Commack, NY 11725

3380 Hillside Avenue, New Hyde Park, NY 11040