FOODSERVICE
Working with industry experts to help you reopen
CHEF CHAT
26% to choose plant-based on restaurants reopening
Research commissioned by Meatless Farm has revealed that 26% of diners will choose plant-based meat alternatives from menus when restaurants reopen following the Covid-19 pandemic.
With Americans champing at the bit to get back to daily routines and neighborhood restaurants, these findings are a telling sign of what restaurant operators should expect from eager customers once it is safe to return to dining rooms.
The survey of over 2,000 U.S. adults, carried out by OnePoll, also reveals that more than half of those who responded would describe themselves as meat-eaters. Considering the stay-at-home orders, one in five respondents said they are eating more plant-based meals now than they were previously, and the same amount of surveyed adults said they would be most likely to try a plant-based meat alternative at a fast food chain, rather than the other options which included independent restaurants, premium burger chains and so on.
This positive attitude in favor of more plant-based meals in the fast food space is something that the foodservice industry will experience as restaurants begin reopening and looking for ways to bring more of their loyal customers back through their doors
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With Americans champing at the bit to get back to daily routines and neighborhood restaurants, these findings are a telling sign of what restaurant operators should expect from eager customers once it is safe to return to dining rooms.
The survey of over 2,000 U.S. adults, carried out by OnePoll, also reveals that more than half of those who responded would describe themselves as meat-eaters. Considering the stay-at-home orders, one in five respondents said they are eating more plant-based meals now than they were previously, and the same amount of surveyed adults said they would be most likely to try a plant-based meat alternative at a fast food chain, rather than the other options which included independent restaurants, premium burger chains and so on.
This positive attitude in favor of more plant-based meals in the fast food space is something that the foodservice industry will experience as restaurants begin reopening and looking for ways to bring more of their loyal customers back through their doors
KATTY CAMPOVERDE, SVK FOODHALL, NYC
“While we navigate through uncharted waters our collective experiences will shape the way business is done for years to come. As the government begins to lift restrictions on hospitality organizations in different parts of the country, it does not mean a return to business as usual. Changes to operations and facilities will be vital to success and future growth. Our ability to make our guests, & employees comfortable will be a key differentiator.
“At Sous Vide Kitchen – A Virtual Food Hall, we have always taken great care and consideration when selecting our suppliers and partners. Knowing that they value the same things we do regarding food safety, cleanliness, and employee wellbeing is even more important now and, in the days, ahead.
“Our guests care where their food comes from and how it is produced. In light of all of the challenges that the American meatpacking industry has faced over the last few months, I foresee increased interest in vegan and vegetarian offerings. We are proud to offer Meatless Farms products in our food hall and will continue to develop new ways to incorporate their products into our everyday menu offering.”
Check out Sous Vide Kitchen's Hoisin Meatless Meatballs Rice Bowl Recipe
See Recipe
“At Sous Vide Kitchen – A Virtual Food Hall, we have always taken great care and consideration when selecting our suppliers and partners. Knowing that they value the same things we do regarding food safety, cleanliness, and employee wellbeing is even more important now and, in the days, ahead.
“Our guests care where their food comes from and how it is produced. In light of all of the challenges that the American meatpacking industry has faced over the last few months, I foresee increased interest in vegan and vegetarian offerings. We are proud to offer Meatless Farms products in our food hall and will continue to develop new ways to incorporate their products into our everyday menu offering.”
Check out Sous Vide Kitchen's Hoisin Meatless Meatballs Rice Bowl Recipe
GET BACK ON
THE LINE
Reopening tips from foodservice industry experts
TOP TIPS FOR REOPENING
THE LATEST ADVICE
FROM INDUSTRY PROFESSIONALS
As the nation begins to reopen, we have compiled some important resources for your reference when getting back to business and what to expect as the industry returns to on-premise dining.
Top Tips
- National Restaurant Association’s Restaurant Reopening Guidance >
The purpose of this guidance is to offer direction and provide a framework for best practices as you reopen. This guidance is designed to provide you with a basic summary of recommended practices that can be used to help mitigate exposure to the COVID-19 virus. - National Restaurant Association’s Restaurant Industry ‘Blueprint for Recovery’ >
Based on devastating revenue losses related to government-ordered closures, economic realities, and projections, the restaurant industry’s survival is dependent on a targeted federal government response. An unprecedented crisis of this scale requires a targeted relief plan for the nation’s second-largest, private sector employer. - Paycheck Protection Program Loans FAQs >
The legislation signed last week is good news for the restaurant industry, fixing some of the problems with the Paycheck Protection Program. Here are some FAQs. - OSHA Issues New Safety Guidelines >
The guidelines are aimed at providing safety measures for restaurants to limit contact with the public through takeout or curbside pickup services. This requires the implementation of specific plans to avoid direct contact with customers and to effectively communicate those plans to employees and customers to ensure that they are followed.
PETER MUNK
DIGITAL & E-COMMERCE DIRECTOR
Peter heads up the digital team at Meatless Farm. He is responsible for driving the digital and e-commerce strategy of Meatless Farm across all online touchpoints across the globe. With over 17 years experience in digital marketing, Peter has previously headed up e-commerce marketing with retailer Sailing Group, and been head of digital marketing in Nordics, Benelux and Baltics for LEGO Group.
Top Tips
- People are starting to plan ahead more and impulse visits are likely to be less frequent. Instagram and Facebook are the most cost-effective ways you can drive awareness around your re-opening and tap into the plan ahead mindset.
- Real voices are the backbone of your restaurant but they’re also a valuable communication asset. Ask your team to shout about your reopening on their channels.
- Create a reopening video with the team. A personal welcome back video for social media and web site. Show customers how much you look forward to reopening. Tell your story!
- Budgets are tight but if you can look at advertising with Google search then do. You can use a relatively low investment and advertise on local searches for food within your area.
- Make sure your restaurant is listed on Google My Business, so it appears on the Google Map when people search locally. Remember to keep it updated.
- When you start having visitors again, offer them a discount for signing up. You can build up a database to send them discounts and news.
- A good tactic is looking through your Instagram, audience and who’s engaging with you, and offering some lucky consumers a digital coupon or discount on their next visit.
- Make a digital version of your menu and add QR codes to table-toppers, tables and other places where your customers order. This way they don’t have to physically handle a menu card.
LOVINGLY MADE
FOR CHEFS
It's never been easier to make your menu Meatless with our next generation plant-based ingredients
SUCCULENT, VERSATILE & VEGAN
Plant-Based Burger
Skinny or with a bun, our 4oz patties stay succulent whether broiled, grilled or pan fried. Our classic recipe delivers our unmistakably meaty texture and is an ideal base for you to make your best-selling signature burgers meatless. Easy to cook and pan to plate in only 5 minutes!
Plant-Based Free Flow Ground
Designed for professional kitchens, our award-winning plant-based ground is now available in a free flow format, delivering the same great braised beef flavour and meaty texture, whilst being kitchen efficient. Making your existing meat dishes meatless is simple – from chilli non carne to lasagne, Gyoza filling to a classic Bolognese, the options are endless and with zero compromise!
Plant-Based Bite Sized Meatballs
Specially designed to deliver a succulence and texture our meatballs are in frozen format and require minimal prep time. They are a brilliant addition to any main meal as a meal center or convert existing dishes to meat free, they hold sauce effectively and have a subtle beef flavour with a hint of parsley, ready for your twist.
Plant-Based Bolognese
Specially designed for foodservice, our Meatless Farm ready to cook pasta range is made using our signature Meatless ground and high-quality Italian ingredients. Simple to prepare and delivers restaurant quality Italian food even for small kitchens.
Plant-Based Cannelloni
Specially designed for foodservice, our Meatless Farm ready to cook pasta range is made using our signature Meatless ground and high-quality Italian ingredients. Simple to prepare and delivers restaurant quality Italian food even for small kitchens.
SUPPORTING YOUR
REOPENING
Lockdown continues to present challenges to our industry but Meatless Farm's Foodservice team is here to help. Planning your menu? Our delicious plant-based range can help you drive sales when you reopen. Our team is on hand to advise you and send out samples so you can work on creating recipes to delight your customers. Just get in touch!
CULINARY TUTORIALS & DEMOS
RECIPE INSPIRATION & SAMPLES
POS MARKETING TOOLKIT
BRAND AWARENESS
A rapidly growing brand, with huge ambitions
FASTEST CATEGORY GROWTH ON SOCIAL MEDIA
WITH THE 2ND HIGHEST FOLLOWING
63% OF CONSUMERS MORE LIKELY/VERY LIKELY
TO PURCHASE MEATLESS FARM POST TRIAL
71% OF CONSUMERS RATED MEATLESS FARM
4 STARS OR MORE
CONTACT US
Have a question about our plant-based products or how we can help you reopen? Just fill in the form below and our dedicated foodservice team will get back to you!
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AS FEATURED IN
Our plant-based range has been making waves and has caught the eye of a few important titles
