We want every household in the USA to swap to eating one more plant-based meal per week by 2021

The Meatless Consumption Target encourages every household in America to swap to eating one more plant-based meal per week by 2021. Making the simple swap from beef to plant-based just once a week would cut the country’s greenhouse gas emissions by a staggering 470 million tonnes.

That’s the equivalent of taking 102 million cars off the road, and a 100 million hectares reduction in the country’s agricultural land use – or the same area as 110 Yellowstone National Parks!

Scroll down to make a Plant-Based Pledge and receive a $1 coupon to spend on Meatless Farm!

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BY SWAPPING TO MEATLESS ONE MEAL PER WEEK FOR A YEAR, YOUR FAMILY COULD:


REDUCE LAND USE BY

0

TENNIS COURTS

SAVE

0

MILES DRIVEN

SLASH WATER USAGE BY

0

SHOWERS


Data provided by environmental scientist Dr Joseph Poore of Poore & Nemecek 2018 Science.

MAKE A DIFFERENCE WITHOUT TASTING THE DIFFERENCE

We’ve created a delicious, nutritious range of plant-based ground and burgers that means you can make this simple swap without sacrificing on taste or texture. Those family favourites just got even tastier!